Real numbers don't lie and the story that they're telling, is that the trend in gift cards is growing at a phenomenal rate. In fact over just the last two years alone sales have risen some 30% in the US alone, and that's smack dab in the middle of a recession. Also sales are projected to just keep on rising, so you're interested in knowing why, just keep on reading some of the most common reasons why shoppers are choosing them.
Off the top, they are the "socially acceptable alternative" to handing someone money instead of a wrapped gift. Now who hasn't felt the desire to do just that at some point in their life, when they were stuck out shopping for someone difficult to buy for? Someone who already has all that they want in the way of possessions, or perhaps finicky teenage girl. Well now with a gift card you can!
Still one more big reason to give them is convenience. You can order and pay for them online, and have yours shipped off directly to the recipient. Just like that. No leaving home or the office, and for sure no gift wrapping. Also in a pinch they're a great last minute gift that you know will arrive right on time. Just log on, and in seconds you can have a gift card sent off to anyone anywhere.
Then how about for holiday shopping? Have you ever wished that you could do all your holiday shopping starting the day after the holiday season is over with? When all the prices drop like a rock and all the stores are having clearance sales on the exact same stuff you paid top dollar for just a week or two earlier? Well now with these cards whoever you give them too can do just that!
Now with the cost of designer fashion accessories, clothing, jewellery, perfume, etc only going up, the last thing you need is to get it wrong when you buy something as a gift. Now with a card that risk is "completely eliminated" because you're lucky recipient gets to go out and pick out exactly what they want off the racks. No more concerning yourself if someone "really liked" what you selected for them.
Then the final "icing on the cake" is discounted cards that you can buy online, and the savings can run as high as 35% in some instances. It's almost like picking up free money right of the sidewalk because you're converting a $50 or $100 bill into $67 or $135 in actual gift shopping. So now once you add up all the benefits, it's not at all hard to understand why this gift shopping trend has taken off the way that it has.
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